Joined in 2023 
82 
63 About this deal
With its innovative conditioning formula, Dia Richesse leaves hair feeling conditioned, looking glossy and helps to enhance vibrancy. | Majirel the legendary professional hair colour. DIA Richesse illuminates natural hair colour through its ammonia-free and tone-on-tone colouration process, for a rich, deep, and exceptionally soft feel. Majirel, our legendary professional hair colour that covers up to 100% of grey hair whilst caring for the hair fibre. Your professional colourist can unleash your perfect tailor made hair colour with the use of Majirel. The formula helps strengthen and re-inforce the hair fibre. Long lasting rich deep intense colour. DURABILITY: Permanent colour.
Reviews
claire
Brilliant hair dye, goes a lovely bright shade of red. From the photo I also had red and orange using the pure copper colour from this brand.
victoria mitchell
Which again I also miss! I absolutely LOVE the result, its a bright vibrant red and even all the way through. The media could not be loaded. The colour does fade but only really where my hair is damaged I just top it up with directions when I condion my hair.
@geniusmummy
Used with Ion Peroxide Crème Developer 6% 20 Vol on dark brown hair, worked perfectly and it's very vibrant. My hair was a dyed gingery brown colour (see before photo) with fairly heavy roots due to lockdown laziness but I fancied a change and if you can't be a bit daring now when can you be!
Lou
Very happy finally have the colour I want :) 5 tubes, so I have plenty left for a refresh when it starts to fade which all reds do fairly quickly. !
BEV SMETHURST
Mixed magenta and red with a 30% developer and got this result. I've always used this since working in hairdressing, don't need to pre bleach, just use Creme peroxide, I suggest to anyone who has damaged hair to stain the ends rather than use the peroxide (may be difficult if your hair is dark to begin with however so may be worth trying to at least bleach bath it) When I redo my roots I use the creme peroxide then just mix some product with only water to stain the ends (how I had it done at the salon). This stuff is fantastic, my hair is naturally dark brown, so I use this majicontrast red with 40vol/12% peroxide and it comes out a lovely bright red. I'm planning on going back to this as currently my hair is silver, but I'm not sure what I miss most, silver or red!
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